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Personal profile



Bianca Wright's research interests focus on digital practice and digital identities and she has a particular niche in the use of gamification principles in the context of education and journalism. Her projects bring together immersive forms such as 360-video and virtual reality with gamification to explore ways of teaching and storytelling in fields such as education and journalism. She is currently Course Director and Senior Lecturer in Digital Media at Coventry University.

Bianca holds an MPhil in Science and Technology Journalism from the University of Stellenbosch and a DPhil in Media Studies from Nelson Mandela Metropolitan University. From 2007 to the end of 2013, Bianca was Head of the Department of Journalism, Media and Philosophy at the Nelson Mandela Metropolitan University in South Africa.

As a freelance journalist since 1996, Bianca Wright has been published in a variety of magazines and online publications in the UK, the US and South Africa, including Global Telecoms Business, Office.com, SA Computer Magazine, M-Business, Discovery.com, Business Start-ups, Cosmopolitan and ComputorEdge. She has also ghostwritten two books on the health community in South Africa for ISDS, a European Union initiative and has contributed to the 2001 Black ICT Achievers’ Awards Handbook, published by BMI-TechKnowledge. Bianca was first runner-up in the print business magazine category at the 2002 Telkom ICT Journalist of the Year Awards. She also won second place in the 2002 AISI Media Awards’ special category IDRC Award For Reporting on Research and Innovation. In 2012, she was named one of the Top 40 under 40 business achievers in Port Elizabeth by the Nelson Mandela Bay Business Chamber.

Research Interests

immersive technologies; virtual reality; augmented reality; immersive media; Game studies ; Digital media ; Digital identities ; Journalism practice ; Gamification of news ; Digital storytelling ; Gamification of education

Education/Academic qualification

Media Studies, Doctorate, Nelson Mandela University

Award Date: 18 Apr 2012


  • TR Photography
  • immersive technologies
  • virtual reality
  • augmented reality
  • immersive media
  • immersive film
  • Digital Media
  • digital culture
  • LB2300 Higher Education


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