Bianca Wright


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  • 1 Citations
  • 1 h-Index
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Personal profile



Bianca Wright's research interests focus on digital practice and digital identities and she has a particular niche in the use of gamification principles in the context of education and journalism. Her projects bring together immersive forms such as 360-video and virtual reality with gamification to explore ways of teaching and storytelling in fields such as education and journalism. She is currently Course Director and Senior Lecturer in Digital Media at Coventry University.

Bianca holds an MPhil in Science and Technology Journalism from the University of Stellenbosch and a DPhil in Media Studies from Nelson Mandela Metropolitan University. From 2007 to the end of 2013, Bianca was Head of the Department of Journalism, Media and Philosophy at the Nelson Mandela Metropolitan University in South Africa.

As a freelance journalist since 1996, Bianca Wright has been published in a variety of magazines and online publications in the UK, the US and South Africa, including Global Telecoms Business,, SA Computer Magazine, M-Business,, Business Start-ups, Cosmopolitan and ComputorEdge. She has also ghostwritten two books on the health community in South Africa for ISDS, a European Union initiative and has contributed to the 2001 Black ICT Achievers’ Awards Handbook, published by BMI-TechKnowledge. Bianca was first runner-up in the print business magazine category at the 2002 Telkom ICT Journalist of the Year Awards. She also won second place in the 2002 AISI Media Awards’ special category IDRC Award For Reporting on Research and Innovation. In 2012, she was named one of the Top 40 under 40 business achievers in Port Elizabeth by the Nelson Mandela Bay Business Chamber.

Research Interests

immersive technologies; virtual reality; augmented reality; immersive media; Game studies ; Digital media ; Digital identities ; Journalism practice ; Gamification of news ; Digital storytelling ; Gamification of education

Education/Academic qualification

Media Studies, Doctorate, Nelson Mandela University


  • TR Photography
  • immersive technologies
  • virtual reality
  • augmented reality
  • immersive media
  • immersive film
  • Digital Media
  • digital culture
  • LB2300 Higher Education

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Research Output 2011 2016

  • 1 Citations
  • 1 h-Index
  • 5 Article
  • 1 Chapter

Gender and critical media: Information literacy in digial age – Kenya, South Africa and Nigeria

Mudhai, O. F., Musa, A. & Wright, B., 1 Sep 2016, In : Journal of African Media Studies. 8, 3, p. 267-280 14 p.

Research output: Contribution to journalArticle

Open Access
information medium

Back pocket learning — enabling ‘digital natives’ to use smart devices to ensure understanding of the threshold concepts of journalism

Stevenson, S. & Wright, B., 2015, Smart Learning. Middleton, A. (ed.). Sheffield: MELSIG, p. 138-145

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
1 Citation (Scopus)

‘The Battle for the Bay’: The 2011 Local Government Elections in the Nelson Mandela Bay Municipality

Prevost, G., Steyn Kotze, J. & Wright, B., 2014, In : Politikon: South African Journal of Political Studies. 41, 1, p. 59-83

Research output: Contribution to journalArticle

Open Access

Perceptions of advergaming as an advertising tool in South Africa

Wright, B., 14 Dec 2012, In : Communitas. 17, 1, p. 141-161 20 p.

Research output: Contribution to journalArticle

Open Access
South Africa
World Wide Web
Advertising agencies
Viral marketing

The Representation of Self Injury and Suicide on Emo Social Networking Groups

Zdanow, C. & Wright, B., 2012, In : African Sociological Review/Revue Africaine de Sociologie. 16, 2, p. 81-101 21 p.

Research output: Contribution to journalArticle

Open Access
social media

Activities 2004 2018

  • 5 Participation in conference
  • 2 Invited talk
  • 1 Oral presentation

“Why do you have to do something?”: Embedding interaction into immersive media

Bianca Wright (Speaker)
27 Jun 2018

Activity: Talk or presentationInvited talk

Rebooting the news through immersive technologies

Bianca Wright (Speaker)
23 Jun 2018

Activity: Talk or presentationOral presentation

Panel: Beyond the memorial – creative responses to conflict heritage

Bianca Wright (Speaker)
20 Jun 2018

Activity: Talk or presentationInvited talk

5th Global Conference on Video Game Cultures and the Future of Interactive Entertainment

Bianca Wright (Speaker)
14 Jul 201316 Jul 2013

Activity: Participating in or organising an eventParticipation in conference

International Conference of the Humanities

Bianca Wright (Speaker)
10 Jan 2012

Activity: Participating in or organising an eventParticipation in conference


Telkom ICT Journalist of the Year Awards

Bianca Wright (Recipient), 2003

Prize: Prize (including medals and awards)


The African Information Society Initiative (AISI) Media Awards

Bianca Wright (Recipient), 2003

Prize: National/international honour

Information society

Press / Media