• 2 Citations
  • 1 h-Index
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Personal profile



Bianca Wright's research interests focus on digital practice and digital identities and she has a particular niche in the use of gamification principles in the context of education and journalism. Her projects bring together immersive forms such as 360-video and virtual reality with gamification to explore ways of teaching and storytelling in fields such as education and journalism. She is currently Course Director and Senior Lecturer in Digital Media at Coventry University.

Bianca holds an MPhil in Science and Technology Journalism from the University of Stellenbosch and a DPhil in Media Studies from Nelson Mandela Metropolitan University. From 2007 to the end of 2013, Bianca was Head of the Department of Journalism, Media and Philosophy at the Nelson Mandela Metropolitan University in South Africa.

As a freelance journalist since 1996, Bianca Wright has been published in a variety of magazines and online publications in the UK, the US and South Africa, including Global Telecoms Business, Office.com, SA Computer Magazine, M-Business, Discovery.com, Business Start-ups, Cosmopolitan and ComputorEdge. She has also ghostwritten two books on the health community in South Africa for ISDS, a European Union initiative and has contributed to the 2001 Black ICT Achievers’ Awards Handbook, published by BMI-TechKnowledge. Bianca was first runner-up in the print business magazine category at the 2002 Telkom ICT Journalist of the Year Awards. She also won second place in the 2002 AISI Media Awards’ special category IDRC Award For Reporting on Research and Innovation. In 2012, she was named one of the Top 40 under 40 business achievers in Port Elizabeth by the Nelson Mandela Bay Business Chamber.

Research Interests

immersive technologies; virtual reality; augmented reality; immersive media; Game studies ; Digital media ; Digital identities ; Journalism practice ; Gamification of news ; Digital storytelling ; Gamification of education

Education/Academic qualification

Media Studies, Doctorate, Nelson Mandela University


  • TR Photography
  • immersive technologies
  • virtual reality
  • augmented reality
  • immersive media
  • immersive film
  • Digital Media
  • digital culture
  • LB2300 Higher Education

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Projects 2016 2019

AR Prison Break

Dawkins, S., Wright, B., Bleetman, J., Gazeley-Eke, Z., Mikelli, D. & Steward, K.


Project: Internally funded project

Playing the News VR: Coventry Blitz

Wright, B., Jones, S., Graham, S., Tsankov, T., Berkland, D. G. & Perry, K.


Project: Research

Virtual reality

Research Output 2011 2019

  • 2 Citations
  • 1 h-Index
  • 5 Article
  • 1 Chapter
  • 1 Review article
  • 1 Digital or Visual Media
7 Downloads (Pure)

A conceptualization of factors affecting collaborative knowledge building in online environments

Ghazal, S., Al-Samarraie, H. & Wright, B., 22 Nov 2019, In : Online Information Review. 44, 1, p. 62-89

Research output: Contribution to journalReview article

Open Access
educational policy
decision maker
learning environment

Playing the News VR: Coventry Blitz

Wright, B., Tsankov, T. & Graham, S., 14 Nov 2017

Research output: Practice-Based and Non-textual ResearchDigital or Visual Media

Open Access
29 Downloads (Pure)

Gender and critical media: Information literacy in digial age – Kenya, South Africa and Nigeria

Mudhai, O. F., Musa, A. & Wright, B., 1 Sep 2016, In : Journal of African Media Studies. 8, 3, p. 267-280 14 p.

Research output: Contribution to journalArticle

Open Access
information medium

Back pocket learning — enabling ‘digital natives’ to use smart devices to ensure understanding of the threshold concepts of journalism

Stevenson, S. & Wright, B., 2015, Smart Learning. Middleton, A. (ed.). Sheffield: MELSIG, p. 138-145

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
2 Citations (Scopus)

‘The Battle for the Bay’: The 2011 Local Government Elections in the Nelson Mandela Bay Municipality

Prevost, G., Steyn Kotze, J. & Wright, B., 2014, In : Politikon: South African Journal of Political Studies. 41, 1, p. 59-83

Research output: Contribution to journalArticle

Open Access

Activities 2004 2019

  • 5 Participation in conference
  • 3 Public Engagement Event
  • 3 Invited talk
  • 1 Oral presentation

Spark Festival Hong Kong

Bianca Wright (Group Exhibitor)
18 Jan 201920 Jan 2019

Activity: Participating in or organising an eventPublic Engagement Event

Rebooting the news through immersive technologies

Bianca Wright (Speaker)
23 Jun 2018

Activity: Talk or presentationOral presentation

Playing the News VR: Coventry Blitz exhibition at the Herbert Art Gallery and Museum

Bianca Wright (Organiser), Darren Gary Berkland (Group Exhibitor)
12 Apr 201813 Apr 2018

Activity: Participating in or organising an eventPublic Engagement Event

“Why do you have to do something?”: Embedding interaction into immersive media

Bianca Wright (Speaker)
27 Jun 2018

Activity: Talk or presentationInvited talk

Panel: Beyond the memorial – creative responses to conflict heritage

Bianca Wright (Speaker)
20 Jun 2018

Activity: Talk or presentationInvited talk


Digital Fluency and Innovation award in the Coventry University Excellence Awards 2019

Stephen Dawkins (Recipient), Bianca Wright (Recipient), Jacqui Speculand (Recipient), Danai Mikelli (Recipient), Zoe Gazeley-Eke (Recipient), Kieran Steward (Recipient) & Adam Collis (Recipient), 26 Jun 2019

Prize: Prize (including medals and awards)

correctional institution
Hong Kong

Telkom ICT Journalist of the Year Awards

Bianca Wright (Recipient), 2003

Prize: Prize (including medals and awards)


The African Information Society Initiative (AISI) Media Awards

Bianca Wright (Recipient), 2003

Prize: National/international honour

Information society

Top 40 Under 40

Bianca Wright (Recipient), 2012

Prize: Prize (including medals and awards)

South Africa

Press / Media

Virtual reality experience allows users to step back in time to the Coventry Blitz

Bianca Wright


1 item of media coverage

Press/Media: Public Engagement Activities

Hundreds experience virtual reality of Coventry Blitz

Bianca Wright


1 item of media coverage

Press/Media: Public Engagement Activities

Coventry Blitz: virtual reality will tell the story of the devastating attack

Bianca Wright


1 item of media coverage

Press/Media: Public Engagement Activities