Research output per year
Research output per year
Personal profile
Biography
Annesha Makhal joined Coventry University in October 2020 as Lecturer in Marketing and Advertising in the School of Marketing and Management. She graduated with a PhD in Marketing in December 2020 from the University of Otago, New Zealand. Her doctoral research focussed on the socialisation of food appearance preferences and its relation to food rejection and waste, which has been published in journals of international repute. Her doctoral research work on children's food appearance perceptions received national media attention on multiple New Zealand news channels. Annesha held multiple teaching and research posts during her PhD candidature at the University of Otago. This includes the posts of Teaching Fellow, Teaching Assistant, and Research Assistant between 2016 and 2020. In 2016, Annesha was awarded full scholarship for her doctoral research amounting to $75,000.
Annesha's research broadly focuses on consumer behaviour, sustainability, and food waste. She regularly reviews articles for the European Journal of Marketing, and her research expertise lies in qualitative research, consumer socialisation, consumer behaviour, sustainability marketing, and sustainability research concerning the 12th Sustainable Development Goal - Sustainable Production and Consumption.
Research Interests
Consumer Behaviour; Consumer Socialisation; Sustainability; SDG 12; Circular Economy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Marketing , Doctorate, University of Otago
Award Date: 19 Dec 2020
Marketing, MSc
Award Date: 18 Jun 2015
B.Com honours - Marketing, Degree
Award Date: 13 Jun 2013
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Network
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Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables
Makhal, A., Robertson, K., Thyne, M. & Mirosa, M., 1 Sep 2021, In: Journal of Consumer Behaviour. 20, 5, p. 1025-1039 15 p.Research output: Contribution to journal › Special issue › peer-review
14 Citations (Scopus) -
“I don't like wonky carrots”- an exploration of children's perceptions of suboptimal fruits and vegetables
Makhal, A., Thyne, M., Robertson, K. & Mirosa, M., 1 May 2020, In: Journal of Retailing and Consumer Services. 54, 101945.Research output: Contribution to journal › Article › peer-review
16 Citations (Scopus)
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British Academy of Management Conference 2022
Annesha Makhal (Speaker)
31 Aug 2022 → 2 Sep 2022Activity: Participating in or organising an event › Participation in conference
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Food waste as a contemporary marketing issue
Annesha Makhal (Speaker)
7 Oct 2021Activity: Talk or presentation › Invited talk
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Mandatory food waste reporting for businesses: Opportunities, challenges and implications
Jordon Lazell (Organiser), Katrien Steenmans (Co-chair), Annesha Makhal (Co-chair) & Shantanu Mullick (Co-chair)
9 Sep 2021Activity: Participating in or organising an event › Participation in conference
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The Future of Food Symposium 2021
Annesha Makhal (Speaker)
8 Sep 2021Activity: Participating in or organising an event › Participation in conference
Prizes
Press / Media
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Want to reduce food waste? Turns out kids love ‘ugly food’
18/11/19
1 item of Media coverage
Press/Media: Other
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Children seen as solution in fight against food waste
13/09/19
1 item of Media coverage
Press/Media: Expert Comment