Annesha Makhal

Annesha Makhal


    Accepting PhD Students

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    Personal profile


    Annesha Makhal joined Coventry University in October 2020 as Lecturer in Marketing and Advertising in the School of Marketing and Management. She graduated with a PhD in Marketing in December 2020 from the University of Otago, New Zealand. Her doctoral research focussed on the socialisation of food appearance preferences and its relation to food rejection and waste, which has been published in journals of international repute. Her doctoral research work on children's food appearance perceptions received national media attention on multiple New Zealand news channels. Annesha held multiple teaching and research posts during her PhD candidature at the University of Otago. This includes the posts of Teaching Fellow, Teaching Assistant, and Research Assistant between 2016 and 2020. In 2016, Annesha was awarded full scholarship for her doctoral research amounting to $75,000.

    Annesha's research broadly focuses on consumer behaviour, sustainability, and food waste. She regularly reviews articles for the European Journal of Marketing, and her research expertise lies in qualitative research, consumer socialisation, consumer behaviour, sustainability marketing, and sustainability research concerning the 12th Sustainable Development Goal - Sustainable Production and Consumption.  

    Research Interests

    Consumer Behaviour; Consumer Socialisation; Sustainability; SDG 12; Circular Economy

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 8 - Decent Work and Economic Growth
    • SDG 12 - Responsible Consumption and Production

    Education/Academic qualification

    Marketing , Doctorate, University of Otago

    Award Date: 19 Dec 2020

    Marketing, MSc

    Award Date: 18 Jun 2015

    B.Com honours - Marketing, Degree

    Award Date: 13 Jun 2013


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