Annesha Makhal joined Coventry University in October 2020 as Lecturer in Marketing and Advertising in the School of Marketing and Management. She graduated with a PhD in Marketing in December 2020 from the University of Otago, New Zealand. Her doctoral research focussed on the socialisation of food appearance preferences and its relation to food rejection and waste, which has been published in journals of international repute. Her doctoral research work on children's food appearance perceptions received national media attention on multiple New Zealand news channels. Annesha held multiple teaching and research posts during her PhD candidature at the University of Otago. This includes the posts of Teaching Fellow, Teaching Assistant, and Research Assistant between 2016 and 2020. In 2016, Annesha was awarded full scholarship for her doctoral research amounting to $75,000.

Annesha's research broadly focuses on consumer behaviour, sustainability, and food waste. She regularly reviews articles for the European Journal of Marketing, and her research expertise lies in qualitative research, consumer socialisation, consumer behaviour, sustainability marketing, and sustainability research concerning the 12th Sustainable Development Goal - Sustainable Production and Consumption.  

Consumer Behaviour; Consumer Socialisation; Sustainability; SDG 12; Circular Economy