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20172019
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Research Output 2017 2019

  • 1 Conference proceeding
  • 1 Special issue
  • 1 Other contribution
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Conference proceeding
2017

Corporate heritage brand insight from John Lewis

Sammour, A., Chen, W. & Balmer, J., 2017, 3rd International Colloquium on Corporate Branding, Identity and Reputation: Current and Future Trends, Developments and Challenges. p. 123 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Heritage
Brand identity
Brand experience
Word-of-mouth
Customer satisfaction