• 0 Citations
  • 0 h-Index
20172019
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Research Output 2017 2019

  • 1 Conference proceeding
  • 1 Special issue
  • 1 Other contribution
2019

Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership

Sammour, A., Chen, W., Balmer, J., Botchie, D. & Faraday, J., 2019, (Unpublished) In : Strategic Change. 28, 3, p. (In-Press)

Research output: Contribution to journalSpecial issue

Innovation
Heritage
S-curve
Innovation theory
Innovation process
2017
Brand identity
Customer satisfaction
Customer experience
Heritage
Brand experience

Corporate heritage brand insight from John Lewis

Sammour, A., Chen, W. & Balmer, J., 2017, 3rd International Colloquium on Corporate Branding, Identity and Reputation: Current and Future Trends, Developments and Challenges. p. 123 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Heritage
Brand identity
Brand experience
Word-of-mouth
Customer satisfaction