Research Output per year
Dr Ammar Sammour joined Coventry University in September 2018 as a Lecturer in Marketing and Advertising, School of Marketing and Management. Previously he was a Lecturer in several universities in England and Middle East. Ammar’s research areas focuses on Corporate Heritage Brand Identity, corporate brand management, and Brand innovation and communication. He has conducted projects with researchers from Brunel University London, Middlesex University London and John Lewis heritage centre (Cookham). Dr Sammour has been awarded the Brunel University London Vice-Chancellor’s Prize for doctoral research. He is an affective member at several organisations and communities e.g. The International Corporate Identity Group – London (ICIG), Higher Education Association (HEA) - United Kingdom and Jordan Engineers Association. Prior to pursuing his career in academia Dr Sammour worked for 12 years in senior managerial and marketing roles in Middle East and Gulf. Dr Sammour was a co-founder for one of the main telecom service providers in Middle East, he has conducted many researches and consultating Projects for several well known brands in UK and MENA Region including and not limited to UAE, Saudi Arabia, Lebanon, Egypt and Algeria.
Area of Expertise:
- Corporate Brand Management
- Corporate Heritage Brand
- Product Design and Brand Management
- Brand Innovation and Communication
- Quantitative Research
- Smart City
- Financial Technology
My research is the first attempts to study the corporate heritage branding management in the retailing industry sector. My research identified the corporate heritage brand identity dimensions which have the potential to help brand managers to develop and augment their corporate heritage brand management strategy, John Lewis partnership was the main heritage brand that I focused my time to explore their heritage brand innovation and sustainability. I am currently working on several projects regarding corporate heritage brand design, Corporate brand innovation strategy and heritage place brand.
Management Studies (Brunel University London), Doctorate
Marketing Management (University of Huddersfield), MSc
Electronics and Communication Engineering, BSc.
- HA Statistics
- Quantitative research
Research output: Contribution to journal › Special issue
Corporate heritage brand identity, customer experience and satisfaction: the case study of John Lewis PartnershipSammour, A., 2017, Brunel University London.
Research output: Other contribution
Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding