Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Business Administration, Doctorate, DETERMINING MUSLIM CONSUMERS’ ATTITUDES TOWARD ADVERTISING FROM ISLAMIC PERSPECTIVE: AN EMPIRICAL STUDY IN MALAYSIA, International Islamic University of Malaysia
28 Feb 2013 → 31 Mar 2017
Award Date: 31 Mar 2017
Business Administration, MBA, Chevrolet Joy in Pakistan: A case of Mouse Trap Fallacy?, National University of Computer and Emerging Sciences
18 Aug 2008 → 10 Jun 2010
Award Date: 10 Jun 2010
Business Administration, Degree, Does Advertising Create the Trends or does it Reflect them?, National University of Computer and Emerging Sciences
23 Aug 2004 → 30 Jun 2008
Award Date: 30 Jun 2008
External positions
Senior Lecturer, Taylor's University
1 Jan 2018 → 31 Aug 2020
Lecturer, Taylor's University
20 Apr 2015 → 31 Dec 2017
Graduate Research Assistant, International Islamic University of Malaysia
Feb 2014 → Jun 2014
Lecturer, COMSATS University Islamabad
15 Dec 2011 → 28 Feb 2013
Lecturer, National University of Computer and Emerging Sciences
1 Aug 2009 → 22 Aug 2011
Instructor, National University of Computer and Emerging Sciences
28 Jul 2008 → 31 Jul 2009
Keywords
- BJ Ethics
- Marketing ethics
- BP Islam. Bahaism. Theosophy, etc
- Islamic marketing
- Muslim consumer behaviour
Fingerprint
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Collaborations and top research areas from the last five years
External collaboration on country/territory level for the past five years. Dive into details by clicking on the dots or
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Advertising Regulations and Islamic Ethics
Mokhtar, A., Shafiq, A. & Mohamad Rosely, N. A., Feb 2024, Islamic Advertising: The Malaysian Perspective. Mokhtar, A. & Haque, AKM. A. (eds.). Malaysia: INTHOUGHT, p. 159-191 33 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Target audience for advertising
Shafiq, A., Feb 2024, Islamic Advertising: The Malaysian Perspective. Mokhtar, A. & Haque, AKM. A. (eds.). Malaysia: INTHOUGHT, p. 41-66 26 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Chinese Consumers' E-Learning Satisfaction and Continuance Purchase Intention on Paid Online Python Course
Zhang, J., She, L., Wang, D. & Shafiq, A., 13 Jun 2022, In: Frontiers in Psychology. 13, 14 p., 849627.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)86 Downloads (Pure) -
Entrepreneurial Success: Key Challenges Faced by Malaysian Women Entrepreneurs in the Aged Care Industry
Noor, S., Isa, F. M. & Shafiq, A., 28 Mar 2022, (E-pub ahead of print) In: Business Perspectives and Research. (In-press), p. 1-21 21 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Women’s Entrepreneurial Success Models: A Review of the Literature
Noor, S., Isa, F. M. & Shafiq, A., 2022, In: World Journal of Entrepreneurship, Management and Sustainable Development. 18, 1, p. 137-162 26 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile8 Citations (Scopus)822 Downloads (Pure)