• 0 Citations
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20102015
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Personal profile

Biography

My teaching responsibilities include Marketing Principles and Practice Marketing, Campaign Management and Global Marketing. I supervise dissertations at undergraduate and postgraduate levels and my research interests include communicating to hard-to-reach groups, place branding and celebrity endorsement. I am also currently a Link Tutor at one of Coventry University’s partner institutions in Hong Kong, the School for Higher and Professional Education (SHAPE).

Research:

I am currently researching the impact of celebrity endorsers on brands and the subsequent impact of the brand on the endorser. I am also interested in marketing to hard-to-reach communities.

Area of Expertise:

  • Principles of Marketing
  • Global Marketing
  • Marketing Communications

Research Interests

Place branding; Celebrity endorsement; Marketing Communications

Education/Academic qualification

PGCHEP, Postgraduate Certificate, Coventry University

MBA, University of Bradford

BMedSci, University of Nottingham

Fingerprint Dive into the research topics where Ali Baig is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
wool Earth & Environmental Sciences
textile industry Earth & Environmental Sciences
economics Earth & Environmental Sciences
society Earth & Environmental Sciences
world Earth & Environmental Sciences
city Earth & Environmental Sciences
Place branding Business & Economics
Marketing communications Business & Economics

Research Output 2010 2015

A Conceptual Model of Product/Celebrity Co-branding

Alcock, G. & Baig, A., 10 Jul 2015, (Unpublished).

Research output: Contribution to conferencePaper

Introduction to Product Development and Market Entry

Alcock, G. & Baig, A., 1 Nov 2014, Marketing Cases From Emerging Markets. Mutum, D. S., Roy, S. & Kipnis, E. (eds.). Springer Verlag, p. 89-91 3 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Bradford: Complex Streets, Complex Societies

Baig, A. & Trueman, M., 1 Nov 2013, Urban Design Journal , 125, p. 32-34 3 p.

Research output: Contribution to specialist publicationArticle

wool
textile industry
economics
society
world

Mind the gap: reputation, identity and regeneration in post-industrial cities

Trueman, M., Cornelius, N., Liddle, J. & Baig, A., 31 Aug 2010, Towards effective place brand management: branding European cities and regions. Ashworth, G. & Kavaratzis, M. (eds.). 1 ed. Edward Elgar, p. 156-172 17 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Activities 2005 2017

  • 4 Participation in conference
  • 1 Participation in workshop, seminar, course

2nd Year Marketing Field Trip

Adrian Pritchard (Organiser), Claire Harper (Contributor), Ali Baig (Contributor), David Cook (Contributor)
23 Mar 2017

Activity: Participating in or organising an eventParticipation in workshop, seminar, course

Academy Of Marketing 2015

Ali Baig (Speaker)
7 Jul 20159 Jul 2015

Activity: Participating in or organising an eventParticipation in conference

Academy of Marketing

Ali Baig (Speaker)
3 Aug 20078 Aug 2007

Activity: Participating in or organising an eventParticipation in conference

34th EMAC Annual Conference

Ali Baig (Speaker)
24 May 2005

Activity: Participating in or organising an eventParticipation in conference

Academy of Marketing

Ali Baig (Speaker)
4 Jul 20058 Jul 2005

Activity: Participating in or organising an eventParticipation in conference