Adam Layland, MCPara MIHM MCMI FInstLM FHEA


Accepting PhD Students

PhD projects

Speak with me about healthcare management or leadership PhDs - I can offer support and advice, as well as find you a Director of Studies.

Willing to speak to media

  • 2 Citations
  • 1 h-Index

Research output per year

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Personal profile


Adam's career commenced when he joined Staffordshire Ambulance Service NHS Trust in 2005, working as a volunteer in the community and as a GP out of hours call taker in 2006. He obtained his Paramedic qualification through Sheffield Hallam University and East Midlands Ambulance Service NHS Trust in 2008 before commencing as a Paramedic with West Midlands Ambulance Service NHS Trust. Adam was quickly promoted to an Advanced Paramedic and Community Paramedic Officer before being seconded to support the Executive Management Team. During the secondment Adam was a Staff Officer to the Chief Executive Officer and Director of Service Delivery, ensuring that the strategic direction of the Ambulance Service was followed, whilst undertaking project work to support the Trust.

He has also held roles in other NHS Ambulance Services; in the London Ambulance Service he was a Mentor Paramedic (Practice Placement Educator), training newly qualified Paramedics to the high standards required by the Health and Care Professions Council. For Great Western Ambulance Service NHS Trust he was an Operational Support Manager in the Gloucestershire Area responsible for the delivery of the 999 service before becoming the Senior Operations and Performance Manager for the Patient Transport Service across Great Western Region.

Adam re-joined West Midlands Ambulance Service in 2012 as a Senior Operations Manager partaking in duties across all sectors of the organisation. He held roles as the Head of Transformation and Head of Operations for the region and was a member of many sub-board groups, including being a Tactical Commander for the organisation. He was an Executive Director for The Larrey Society Ltd, is a Member of the Institute for Healthcare Management, Member of the Chartered Management Institute, Member of the British Academy of Management, Fellow of the Institute of Leadership and Management, Fellow of the Higher Education Academy and a Member of the College of Paramedics, where he was also the Parliamentary Lead.

Adam completed a Master’s Degree in Healthcare Leadership with the NHS Leadership Academy, University of Manchester and the University of Birmingham in 2016. He was honoured with a Senior Award in Healthcare Leadership by the NHS Leadership Academy and was runner-up for the NHS Inspirational Leader of the Year 2014 and nominated for NHS Leadership Award in Leading Service Improvement and Innovation for 2016. 

He is passionate about the improvement of patient care through excellent leadership and management. He joined Coventry University in 2017 as an Assistant Professor in Leadership and Management, aspiring to complete his PhD in Healthcare Leadership by 2022.

In April 2019 Adam become the Associate Dean for Enterprise and Innovation in the Faculty of Health and Life Sciences where he is responsible for a portfolio across the Faculty consisting of: Continuing Professional Development, Consultancy, Commercial Research, Apprenticeships, Intellectual Property and Knowledge Transfer Partnerships. In addition to this Adam is a member of the Faculty Leadership Team and sits on the City of Culture Steering Group for the University.

Adam is an Editorial Board member and reviewer for the British Journal of Healthcare Management, and the Indonesian Journal for Health Administration, with reviewing positions for the International Journal of Workplace Health Management, the Leadership in Health Services Journal, and the Journal of Paramedic Practice. He was elected in August 2018 as Governor of University Hospitals Birmingham NHS Foundation Trust, the largest NHS organisation. Adam has been appointed as the Co-Chair of Leadership and Management Working Group of the International Network on Health Workforce Education. He is the UK Chair of the BSI Committee on Healthcare Organization Management and he is also a Director for Community Minibuses Limited, a subsidiary of Community Transport, a National Charity. 

Research Interests

Adam has research interests in the field of healthcare leadership and management, blue light services, service improvements, mentoring, coaching and team effectiveness.

Education/Academic qualification

Academic Practice in Higher Education , Postgraduate Certificate, Coventry University

Sep 2017Sep 2018

MSc, University of Birmingham

1 Feb 20144 Feb 2016

Sheffield Hallam University

Sep 2006Aug 2008

External positions

Governor, University Hospitals Birmingham NHS Foundation Trust

23 Aug 2018 → …

Co-Chair, Leadership and Management Working Group, International Network on Health Workforce Education

1 Aug 2018 → …

Director, Community Minibuses Limited

25 Jul 2018 → …

Reviewer, Leadership in Health Services Journal

1 Feb 2018 → …

Editorial Board Member , British Journal of Healthcare Management

1 Jan 2018 → …

Reviewer, British Journal of Healthcare Management

Oct 2017 → …

Reviewer, Journal of Paramedic Practice

Oct 2017 → …

Reviewer, International Journal of Workplace Health Management

Sep 2017 → …

External Examiner, Swansea University

Sep 2017 → …

Associate of the Institute of Remote Healthcare, Institute of Remote Healthcare

Aug 2017 → …

Fellow of the Institute of Leadership and Management, Institute of Leadership and Management

Jul 2017 → …

Member of the Chartered Management Institute , Chartered Management Institute

Mar 2017 → …

Member of British Academy of Management , British Academy of Management

Feb 2017 → …

Member of the Institute of Healthcare Management, Institute of Healthcare Management

2014 → …

Member of the College of Paramedics, College of Paramedics

2008 → …


  • H Social Sciences (General)
  • Leadership
  • Management
  • Leadership Development
  • Team Effectiveness
  • Service Improvement
  • System Leadership
  • Healthcare
  • Paramedic

Fingerprint Dive into the research topics where Adam Layland is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Community Pharmacy Technician Pilot 2018 - Final Report

Layland, A. & Bollard, M., Jan 2020, Coventry: Coventry University.

Research output: Book/ReportCommissioned report

Open Access
16 Downloads (Pure)

Change management in the NHS: distributed leadership

McIntosh, B. & Layland, A., 2 Jul 2019, In : British Journal of Health Care Management. 25, 7, p. 230-234 5 p.

Research output: Contribution to journalArticle

Open Access
  • Designing a student led assessment

    Layland, A., 25 Jun 2019, Teaching and Learning Excellence: The Coventry Way. Simmons, C. (ed.). Coventry University, p. 59-61 3 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Open Access
    9 Downloads (Pure)

    Are (world) rankings the best way to determine healthcare systems?

    Layland, A. & Procter, S., Jan 2018, In : HealthManagement. 18, 1, p. 76-78 3 p.

    Research output: Contribution to journalEditorial

    Open Access

    Business Matters: How Local Pharmacies Can Lighten the Load for the NHS

    Layland, A., 19 Feb 2018, Insider News.

    Research output: Other contribution


    • 8 Participation in conference
    • 1 Public Engagement Event
    • 1 Publication peer-review
    • 1 Oral presentation

    Emergency Medical Services Show

    Adam Layland (Speaker)
    25 Jun 2019

    Activity: Participating in or organising an eventParticipation in conference

    British Journal of Health Care Management (Journal)

    Adam Layland (Associate Editor), Bryan McIntosh (Editor-in-chief)
    17 Jul 2019

    Activity: Publication peer-review and editorial workPublication peer-review

    Life Connections

    Adam Layland (Speaker)
    25 Oct 2018

    Activity: Participating in or organising an eventParticipation in conference

    Improving Health and Wellbeing through Distributed Leadership

    Adam Layland (Speaker)
    20 Nov 2018

    Activity: Talk or presentationOral presentation

    Healthcare Leadership and Management Conference

    Adam Layland (Chair)
    25 Jul 2018

    Activity: Participating in or organising an eventParticipation in conference

    Press / Media

    Clearing up a misstep on ambulance ‘misfuelings’

    Adam Layland


    1 Media contribution

    Press/Media: Expert Comment


    Adam Layland


    1 Media contribution

    Press/Media: Public Engagement Activities

    How local pharmacies can lighten the load for the NHS

    Adam Layland


    1 Media contribution

    Press/Media: Expert Comment

    Blood Tests in Coventry and Warwickshire

    Adam Layland


    1 Media contribution

    Press/Media: Expert Comment

    BBC Radio Interview -Community Pharmacy Technician Pilot 2018

    Adam Layland


    1 item of Media coverage

    Press/Media: Public Engagement Activities