Research output per year
Research output per year
Personal profile
Biography
Dr. Abdulrahman Al-Surmi is a Lecturer in Business Analytics at Coventry University (School of Strategy and Leadership). He received his undergraduate degree in Business and ICT from Sheffield Hallam University in 2011, his MBA in Business Administration from Sheffield Hallam University in 2012, and his PhD in Business Management from University of Bedfordshire in 2016. His PhD was focused on the impact of business, IT, and marketing strategies (Triadic Strategic Alignment) on organisational performance.
He has been involved extensively in teaching Business Data Analytics to postgraduate students at University of Bedfordshire. Currently, he is leading and teaching Applied Marketing Analytics to postgraduate students, and Business Analytics to undergraduate students. He is also involved in supervising research dissertations at postgraduate level.
Research Interests
Dr. Abdulrahman Al-Surmi has a particular interest in the following fields: Strategic Management, Strategic Alignment, and Business Value of IT and Marketing. Also, I aspire to carry out further research in the area of Business Analytics field.
Refereed Journal Article
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Al-Surmi, A., Cao, G. and Duan, Y. 2019. The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance, Industrial Marketing Management (ABS 3).
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The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance
Al-Surmi, A., Cao, G. & Duan, Y., Jan 2020, In: Industrial Marketing Management. 84, p. 39-49 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Citations (Scopus)3 Downloads (Pure) -
Data of the impact of Aligning Business, IT, and Marketing Strategies on Firm Performance
Al-Surmi, A., Cao, G. & Duan, Y., 1 Dec 2019, In: Data in Brief. 27, 6 p., 104656.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)13 Downloads (Pure) -
Strategic Orientation, Triadic Strategic Alignment and Firm Performance
Al-Surmi, A., Duan, Y. & Cao, G., 1 Jul 2016, Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS 2016). Chiayi: College of Management, National Chung Cheng UniversityResearch output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
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The Impact of Triadic Strategic Alignment on Organisational Performance
Al-Surmi, A., Cao, G. & Duan, Y., 22 Jan 2016, Proceedings of the 3rd International Conference on Engineering Technologies and Big Data Analytics. International Institute of Engineers, p. 5-12 8 p.Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review
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The Impact of Triadic Strategic Alignment of Business Strategy, Information Technology Strategy, and Marketing Strategy on Organisational Performance
Al-Surmi, A., Cao, G. & Duan, Y., 11 Sep 2014, Proceedings of the 28th British Academy of Management (BAM 2014). British Academy of ManagementResearch output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review