Photo of Abdulrahman Al-Surmi

Abdulrahman Al-Surmi

Dr

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20142019
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Personal profile

Biography

Dr. Abdulrahman Al-Surmi is an Assistant Lecturer in Business Analytics at Coventry University (School of Strategy and Leadership). He received his undergraduate degree in Business and ICT from Sheffield Hallam University in 2011, his MBA in Business Administration from Sheffield Hallam University in 2012, and his PhD in Business Management from University of Bedfordshire in 2016. His PhD was focused on the impact of business, IT, and marketing strategies (Triadic Strategic Alignment) on organisational performance. 

 

He has been involved extensively in teaching Business Data Analytics to postgraduate students at University of Bedfordshire. Currently, he is leading and teaching Applied Marketing Analytics to postgraduate students, and Business Analytics to undergraduate students. He is also involved in supervising research dissertations at postgraduate level. 

Research Interests

Dr. Abdulrahman Al-Surmi has a particular interest in the following fields: Strategic Management, Strategic Alignment, and Business Value of IT and Marketing. Also, I aspire to carry out further research in the area of Business Analytics field.

 

Refereed Journal Article

  • Al-Surmi, A., Cao, G. and Duan, Y. 2019. The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance, Industrial Marketing Management (accepted) (ABS 3).

 

Fingerprint Dive into the research topics where Abdulrahman Al-Surmi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Strategic alignment Business & Economics
Marketing strategy Business & Economics
Business strategy Business & Economics
Organizational performance Business & Economics
IT strategy Business & Economics
Information technology strategy Business & Economics
Firm performance Business & Economics
Technology marketing Business & Economics

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Research Output 2014 2019

  • 3 Conference proceeding
  • 1 Article

The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance

Al-Surmi, A., Cao, G. & Duan, Y., 10 Apr 2019, In : Industrial Marketing Management. (In-Press), p. (In-Press)

Research output: Contribution to journalArticle

IT strategy
Strategic alignment
Business strategy
Marketing strategy
Firm performance

Strategic Orientation, Triadic Strategic Alignment and Firm Performance

Al-Surmi, A., Duan, Y. & Cao, G., 1 Jul 2016, Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS 2016). Chiayi: College of Management, National Chung Cheng University

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

The Impact of Triadic Strategic Alignment on Organisational Performance

Al-Surmi, A., Cao, G. & Duan, Y., 22 Jan 2016, Proceedings of the 3rd International Conference on Engineering Technologies and Big Data Analytics. International Institute of Engineers, p. 5-12 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Strategic alignment
Organizational performance
Alignment
Information technology strategy
Marketing

The Impact of Triadic Strategic Alignment of Business Strategy, Information Technology Strategy, and Marketing Strategy on Organisational Performance

Al-Surmi, A., Cao, G. & Duan, Y., 11 Sep 2014, Proceedings of the 28th British Academy of Management (BAM 2014). British Academy of Management

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Technology marketing
Information technology strategy
Strategic alignment
Business strategy
Marketing strategy