Accepting PhD Students

    PhD projects

    Business Analytics, Decision-Making, Strategic Management, Strategic Alignment, Business Analytics, Big Data, Business Strategy, Marketing Strategy, IT Strategy

    • Source: Scopus
    • Calculated based on no. of publications stored in Pure and citations from Scopus

    Research activity per year

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    Personal profile


    Dr. Abdulrahman Al-Surmi is a Lecturer in Business Analytics. He received his undergraduate degree in Business and ICT from Sheffield Hallam University in 2011, his MBA in Business Administration from Sheffield Hallam University in 2012, and his PhD in Business Management from University of Bedfordshire in 2016. His PhD was focused on the impact of business, IT, and marketing strategies (Triadic Strategic Alignment) on organisational performance. 


    He has been involved extensively in teaching Business Data Analytics to postgraduate students at University of Bedfordshire. Currently, he is leading and teaching Applied Marketing Analytics to postgraduate students, and Business Analytics to undergraduate students. He is also involved in supervising research dissertations at postgraduate level. 

    Research Interests

    Dr. Abdulrahman Al-Surmi has a particular interest in the following fields: Business Analytics, Decision-Making, Strategic Management, Strategic Alignment, and Business Value of IT and Marketing. 


    Dive into the research topics where Abdulrahman Al-Surmi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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