School of Marketing and Management

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Sports Social Sciences
Tourism Social Sciences
fan Social Sciences
event Social Sciences
management Social Sciences
learning Social Sciences
employee Social Sciences
spectator Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1998 2018

A comparison of social media marketing between B2B, B2C and mixed business models

Iankova, S., Davies, I., Archer-Brown, C., Marder, B. & Yau, A. 2018 In : Industrial Marketing Management. p. in press in press

Research output: Research - peer-reviewArticle

Social media marketing
Social media
Business model
Organizational practices
Business-to-business (B2B)

A conceptual framework to understand the creation of athlete brand and its implications

Hasaan, A., Kerem, K., Biscaia, R. & Agyemang, K. 8 May 2018 In : International Journal of Sport Management and Marketing. 18, 3, p. 169-198 30 p.

Research output: Research - peer-reviewArticle

Conceptual framework
Loyalty
Sponsor
Literature review
Purchase intention

Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchases

Mohiuddin Babu, M. & Dey, B. L. 2018 (Accepted/In press) In : Strategic Change. (In-Press), p. (In-Press)

Research output: Research - peer-reviewArticle

Purchase
Perceived value
Retailers
Online shopping
Customer satisfaction

Profiles

Photo of Randhir Auluck

Randhir Auluck

Person: Teaching and Research

No photo of Ali Baig
Photo of Tom Bason
20152017

Activities 2009 2018

THE PROSOCIAL CONSUMER

Lara Spiteri-Cornish (Speaker)
13 Jun 201817 Jun 2018

Activity: Participation in conference

GCRF Uganda Water and Sanitation project

Pepple, D. (Consultant)
Feb 2018 → …

Activity: Consultancy

Sport Management Review (Journal)

Biscaia, R. (Editorial Board Member)
Feb 2018

Activity: Editorial activity

Press / Media

Ambassador-at-Large of the International Institute for Peace through Tourism

Fabio Carbone

22/11/17

1 item of media coverage

Press / Media: Public Engagement Activities

E’ IL CROTONESE FABIO CARBONE L’AMBASCIATORE DELLA PACE NEL MONDO ATTRAVERSO IL TURISMO

Fabio Carbone

22/11/17

1 item of media coverage

Press / Media: Public Engagement Activities

Interview with Dr. Rui Biscaia: Sport Management and Academia

Rui Biscaia

3/01/17

1 item of media coverage

Press / Media: Other