School of Marketing and Management

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

Sports Social Sciences
Tourism Social Sciences
event Social Sciences
fan Social Sciences
student Social Sciences
management Social Sciences
learning Social Sciences
employee Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1998 2019

social housing
housing
social control
conformity
neoliberalism
1 Citations

A comparison of social media marketing between B2B, B2C and mixed business models

Iankova, S., Davies, I., Archer-Brown, C., Marder, B. & Yau, A. 2018 In : Industrial Marketing Management. p. in press in press

Research output: Contribution to journalArticle

Social media marketing
Social media
Business model
Communication channels
Organizational practices

A conceptual framework to understand the creation of athlete brand and its implications

Hasaan, A., Kerem, K., Biscaia, R. & Agyemang, K. 8 May 2018 In : International Journal of Sport Management and Marketing. 18, 3, p. 169-198 30 p.

Research output: Contribution to journalArticle

Conceptual framework
Loyalty
Sponsor
Literature review
Communication

Profiles

No photo of Sanam Akhavannasab

Sanam Akhavannasab

Person: Other

Photo of Randhir Auluck

Randhir Auluck

Person: Teaching and Research

20172017

Activities 2006 2018

Academy of Marketing Conference

Jaswinder Sekhon (Speaker)
3 Jul 20185 Jul 2018

Activity: Participation in conference

THE PROSOCIAL CONSUMER

Lara Spiteri-Cornish (Speaker)
13 Jun 201817 Jun 2018

Activity: Participation in conference

European Sport Management Quarterly (Journal)

Biscaia, R. (Editorial Board Member)
Jan 2018 → …

Activity: Editorial activity