Sabia, L., Bell, R. & Bozward, D., 12 Mar 2025, Contemporary Marketing Solutions : Strategies for Growth in a Competitive Consumer Landscape.1 ed.Palgrave Macmillan, p. 155-18126 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Sabia, L., Bell, R. & Bozward, D., 9 Jul 2024, Cases on Transformational Entrepreneurship: Elgar Cases in Entrepreneurship. Maas, G. & Johnston, A. (eds.). Edward Elgar, p. 162-17715 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review