Slow fashion: saving the planet with style - expert comment within Conversation article

Press/Media: Expert Comment

Period14 Apr 2022

Media contributions


Media contributions

  • TitleSlow fashion: saving the planet with style
    Degree of recognitionInternational
    Media name/outletThe Conversation
    Media typeWeb
    Country/TerritoryUnited Kingdom
    DescriptionThis article cites Amber Martin-Woodhead's Conversation article 'Why I will be wearing only 10 items this month':

    Amber Martin-Woodhead, an assistant professor of human geography at Coventry University, has another recommendation for people eager to embrace slow fashion: shrink your wardrobe. During March, she took part in The Great Fashion Fast, launched by UK charity Tearfund.

    “To take part, you choose ten main items of clothing (with some exceptions such as sportswear, underwear and uniforms) and wear only these ten items for the whole month,” Martin-Woodhead says.

    “I’ve previously taken part in UK campaign group Labour Behind the Label’s Six Items Challenge, where you only wear six items over six weeks. As the research suggests, I found it really helped me realise just how few clothes I need.”

    If you’d like to do something similar, you might find Martin-Woodhead’s tips useful. These include picking “a few matching colours so that everything goes together”, “pick[ing] different items that can make lots of different outfits” and choosing “versatile items that can be layered and worn in different ways”, like a jumper that can also be worn as a cardigan.
    Producer/AuthorJack Marley
    PersonsAmber Martin-Woodhead


  • Sustainability
  • Fashion
  • Sustainable consumption
  • Sustainable fashion
  • Minimalism