(Re)defining Reputation

Press/Media: Research

Description

‘The Impact of Major Programme Failure on Corporate Reputation’ explores the reputational damage limitation which comes into play when a major programme fails to achieve its intended outcome on time and within budget. This research investigates the extent to which public bodies and corporations anticipate the likely onset of programme set-backs and failures and the damage limitation methods employed. Dr Janet Smart and Dr Kasim Randeree of the BT Centre for Major Programme Management at the Saïd Business School will also question how the clients and customers of a corporate body involved in a failing programme take action to protect themselves from reputational damage. This research aims to provide an understanding of the reputation management attitudes and practices and seeks to highlight how anticipating possible project failure can affect legal and commercial attitudes and practices.

Dr Kasim Randeree Research Fellow, became affiliated with the centre in 2009 as a Research Fellow working in the BT Centre for Major Programme Management. (p.5).

Period1 Dec 2009

Media contributions

1

Media contributions

  • Title(Re)defining Reputation
    Degree of recognitionInternational
    Media name/outletOxford University Centre for Corporate Reputation Annual Review 2009
    Media typePrint
    Duration/Length/Sizepp.24
    CountryUnited Kingdom
    Date1/12/09
    Description‘The Impact of Major Programme Failure on Corporate Reputation’ explores the reputational damage limitation which comes into play when a major programme fails to achieve its intended outcome on time and within budget. This research investigates the extent to which public bodies and corporations anticipate the likely onset of programme set-backs and failures and the damage limitation methods employed. Dr Janet Smart and Dr Kasim Randeree of the BT Centre for Major Programme Management at the Saïd Business School will also question how the clients and customers of a corporate body involved in a failing programme take action to protect themselves from reputational damage. This research aims to provide an understanding of the reputation management attitudes and practices and seeks to highlight how anticipating possible project failure can affect legal and commercial attitudes and practices.
    Producer/AuthorOxford University Centre for Corporate Reputation, Saïd Business School, University of Oxford
    URLhttps://www.sbs.ox.ac.uk/research/centres-and-initiatives/oxford-university-centre-corporate-reputation
    PersonsKasim Randeree