Programme for Simulation Innovation (PSi) was a joint five-year research programme between Jaguar Land Rover Limited and the Engineering and Physical Sciences Research Council running from 2013 to 2018. This unique £10 million collaboration between Jaguar Land Rover and EPSRC in conjunction with the country's leading academics has made significant advances to the capability of the virtual simulation industry in the UK and has given manufacturers like Jaguar Land Rover access to new, world-class simulation tools and processes.