How Green is your bouquet?

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The UK and Europe face similarly worrying issues around flower imports. Dr
David Bek, reader in sustainable economies at Coventry University in the UK
Midlands, is co-leader of the Sustainable Cut-Flowers Project. “There are
initiatives to reduce carbon footprints and water footprints. And also, to reduce
chemical usage,” he says. “The industry has to deal with these issues partly because
of market pressure and partly because of the realities of climate change,” he adds.
“But there is a long way to go.”