Guest/Interviewee at BBC Radio Merseyside

  • Isaac Amoako

Press/Media: Public Engagement Activities


I was hosted/interviewed at BBC Radio Merseyside Studios in Liverpool during the Frontline programme on 8th Dec 2019 about my research on African Entrepreneurship/Business which has been published in my book "Trust, Institutions and Managing Entrepreneurial relations in Africa: An SME perspective". During the interview, I drew on my research to provide tips to local British (Western) entrepreneurs and firms on African cultural norms and practices that may facilitate/constrain trust building in business relationships. These tips are critically important for Western entrepreneurs and firms when doing business with African SMEs.  

Period8 Dec 2019

Media contributions


Media contributions

  • TitleAfrican Cultural institutions and Trust Development in Entrepreneurial Relationships
    Country/TerritoryUnited Kingdom
    PersonsIsaac Amoako


TitleBBC Radio Merseyside Frontline Programme
LocationBBC Studios, Liverpool, United Kingdom
Period8 Dec 2019


  • Trust
  • culture
  • SMEs
  • Africa