World Marketing Congress 2016

Eva Kipnis (Session Chair)

School of Marketing and Management

Activity: Participating in or organising an event › Participation in conference

Description

Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Period	19 Jul 2016 → 23 Jul 2016
Event type	Conference
Location	Paris, France

Documents & Links

AMS Special Session Proposal - Dark Side of Brands and Branding FINAL POST-ACCEPTANCE
File: application/pdf, 208 KB
Type: Text