“Why do you have to do something?”: Embedding interaction into immersive media

Activity: Talk or presentationInvited talk


As film-makers start to delve more deeply into the possibilities of immersive media such as augmented reality, 360-degree video and virtual reality, the potential to move beyond the traditional film to an interactive hybrid form becomes clearers. Immersive media have the ability to offer users agency, choice and power to transform them from passive viewers to active participants in the film space. Drawing on lessons from a number of film, education and journalism projects, Bianca Wright examines the opportunities and challenges of good interaction design in immersive film-making and argues that elements of gamification can be used to engage users in new and intriguing ways.
Period27 Jun 2018
Event titleFuture of Filmmaking: How women and immersive technologies are changing the game
Event typeConference
Degree of RecognitionInternational


  • immersive technologies
  • immersive film
  • interaction design
  • virtual reality
  • augmented reality
  • Coventry Blitz
  • Blitz
  • news game
  • gamification
  • community voice
  • history
  • participant research
  • Practice research