The Oxford Research and Education Project on Islamic Branding and Marketing for Johor Corporation: A Study on Johor Corporation’s Corporate Waqf Strategy in Malaysia
The 200 page confidential work commissioned by Saïd Business School, University of Oxford (OSBS Ltd), reported on research which examined the concept of Waqf (Islamic endowments) and conducted field research into corporate Waqf in the State of Johor. The Malaysian study has substantive broader implications for the Muslim world.