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"The lore of the brand : an investigation into how organisations can build consumer engagement and brand affinity through a shared narrative" by Mark Fowlestone (DBA thesis completed 2013)
Omar, M.
(Supervisor)
School of Strategy and Leadership
Activity
:
Other
Description
Dr Maktoba Omar acted as Director of Studies in the completion of this DBA awarded by Edinburgh Napier University
Period
2008
→
2013
Documents & Links
Full text access available through Edinburgh Napier University repository
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