Post-COVID-19 Educational Platforms to Manage the Continuity of Learning: The Case for Using the Global Marketing Management System Online Software in IB Courses

Activity: Talk or presentationInvited talk


This session will: (a) Showcase how platforms can be used to embed theoretical discussion and academic legitimacy in an online classroom environment, based on our decade-long practical experience of using an experiential teaching and learning software, GMMSO; (b) Demonstrate how GMMSO software has been used in Global Business Strategy and International Management/Marketing courses and in the real world to create market entry strategies for real companies as well as help IB professors to create realistic consultancy projects and executive education programs; (c) Provide an opportunity for IB instructors to engage with the GMMSO4 software, participate in a Q&A session with the developer of the software and instructors who have used the software. A video demo of the GMMSO4 software in action will be made available to all AIB members for free.
Period7 Jul 2020
Event titleAcademy of International Business 2020 Annual Meeting
Event typeConference
LocationMiami, United StatesShow on map
Degree of RecognitionInternational