Post-COVID-19 Educational Platforms to Manage the Continuity of Learning: The Case for Using the Global Marketing Management System Online Software in IB Courses

George, S. (Keynote speaker)

Activity: Talk or presentationInvited talk


This session will: (a) Showcase how platforms can be used to embed theoretical discussion and academic legitimacy in an online classroom environment, based on our decade-long practical experience of using an experiential teaching and learning software, GMMSO; (b) Demonstrate how GMMSO software has been used in Global Business Strategy and International Management/Marketing courses and in the real world to create market entry strategies for real companies as well as help IB professors to create realistic consultancy projects and executive education programs; (c) Provide an opportunity for IB instructors to engage with the GMMSO4 software, participate in a Q&A session with the developer of the software and instructors who have used the software. A video demo of the GMMSO4 software in action will be made available to all AIB members for free.
Period7 Jul 2020
Event titleAcademy of International Business 2020 Annual Meeting: null
Event typeConference
LocationMiami, United States
Degree of RecognitionInternational