Journal of Marketing for Higher Education (Journal)
Sarah Patrick (Peer Reviewer)
Activity: Publication peer-review and editorial work › Publication peer-review
Description
Rauf, K., & Abbasi, M. W. (2024). Understanding student perception and identification in cobranded UK HEIs based on consumer-company identification theory. Journal of Marketing for Higher Education, 1–23. https://doi.org/10.1080/08841241.2024.2379256