International Marketing Review (Journal)

Omar, M. (Associate Editor)

Activity: Publication peer-review and editorial workPublication peer-review

Description

Osei, Collins and Amankwah-Amoah, J. and Khan, Zaheer and Gutu, Mavis and Omar, Maktoba (2018) Developing and deploying marketing agility in an emerging economy: The case of Blue Skies. International Marketing Review, . ISSN 0265-1335. (doi:https://doi.org/10.1108/IMR-12-2017-0261) (Full text available)
Period2018
Type of journalJournal
ISSN0265-1335