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HIB Spring Conference
Nienaber, A.
(Speaker)
Coventry University
Activity
:
Participating in or organising an event
›
Participation in conference
Description
Wie kann Vertrauen die erfolgreiche Markteinfuhrung von Innovationen fördern? Empirische Ergebnisse verschiedener Kommunikationsstrategien
Period
4 Apr 2010
Event type
Conference
Location
Heidelberg, Germany
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