"Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook" by Agata Krowinska (PhD thesis completed 2017)

  • Maktoba Omar (Supervisor)

    Activity: Other

    Description

    Dr Maktoba Omar acted as an advisory supervisor in the completion of this PhD awarded by Edinburgh Napier University
    Period2014 → 2017

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