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"Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook" by Agata Krowinska (PhD thesis completed 2017)
Omar, M.
(Supervisor)
School of Strategy and Leadership
Activity
:
Other
Description
Dr Maktoba Omar acted as an advisory supervisor in the completion of this PhD awarded by Edinburgh Napier University
Period
2014
→
2017
Documents & Links
Full text access available through the Edinburgh Napier University repository