"Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook" by Agata Krowinska (PhD thesis completed 2017)

Omar, M. (Supervisor)

School of Strategy and Leadership

Activity: Other

Description

Dr Maktoba Omar acted as an advisory supervisor in the completion of this PhD awarded by Edinburgh Napier University

Period	2014 → 2017

Documents & Links

Full text access available through the Edinburgh Napier University repository