Doing Business in China

An, J. (Speaker)

Activity: Talk or presentationInvited talk

Description

I was invited as a guest lecturer online on Business Culture in China to MBA students in Northern Arizona University in the United States and Coventry University. The project aimed at helping a local Coventry automotive manufacturer expand internationally, with China being one of the key targeted destinations.
PeriodFeb 2018
Held atSchool of Strategy and Leadership

Keywords

  • Chinese culture
  • Automotive sector
  • Guanxi