Doing Business in China

  • Jessica An (Speaker)

    Activity: Talk or presentationInvited talk

    Description

    I was invited as a guest lecturer online on Business Culture in China to MBA students in Northern Arizona University in the United States and Coventry University. The project aimed at helping a local Coventry automotive manufacturer expand internationally, with China being one of the key targeted destinations.
    PeriodFeb 2018

    Keywords

    • Chinese culture
    • Automotive sector
    • Guanxi