Derived consumer insights from loyalty card data

  • Shantanu Mullick (Consultant)

Activity: Consultancy/Expert Contribution › Consultancy

Description

Analyzed large data base of retailer loyalty card (i.e., big data).
Identify customer segments for chocolate bars.
PeriodApr 2016 → …
Work forMars, Incorporated, United States, Virginia
Degree of RecognitionInternational