Consuming brand and fake globalization

Jongmi Kim (Speaker)

Activity: Talk or presentationInvited talk

Description

The talk was organised as a part of seminar series, Biography and Narrative Research Seminar Series at the LSE Gender Institute. The main theme of the talk was about how young women are consuming luxury brands in East Asian countries including China, Korea and Japan.
Period10 May 2005
Held atLondon School of Economics and Political Science, United Kingdom

Keywords

  • globalisation
  • brand
  • luxury goods