British Academy of Management

Cao, D. (Speaker), Meadows, M. (Speaker), Donna Wong (Speaker)

Activity: Participating in or organising an eventParticipation in conference


Presented a research paper, titled Consumer Engagement with Social Media in Fashion Retailing: The Moderating Role of Media Richness and Trustworthiness
Period4 Sep 20186 Sep 2018
Event typeConference
Conference number32
LocationBristol, United Kingdom