British Academy of Management

Dongmei Cao (Speaker)
Meadows, M. (Speaker)
Donna Wong (Speaker)

FBL School of Strategy and Leadership

Activity: Participating in or organising an event › Participation in conference

Description

Presented a research paper, titled Consumer Engagement with Social Media in Fashion Retailing: The Moderating Role of Media Richness and Trustworthiness

Period	4 Sept 2018 → 6 Sept 2018
Event type	Conference
Conference number	32
Location	Bristol, United KingdomShow on map