British Academy of Management

  • Dongmei Cao (Speaker)
  • Meadows, M. (Speaker)
  • Donna Wong (Speaker)

    Activity: Participating in or organising an event › Participation in conference

    Description

    Presented a research paper, titled Consumer Engagement with Social Media in Fashion Retailing: The Moderating Role of Media Richness and Trustworthiness
    Period4 Sept 2018 → 6 Sept 2018
    Event typeConference
    Conference number32
    LocationBristol, United KingdomShow on map