British Academy of Management

  • Dongmei Cao (Speaker)
  • Meadows, M. (Speaker)
  • Donna Wong (Speaker)

Activity: Participating in or organising an eventParticipation in conference

Description

Presented a research paper, titled Consumer Engagement with Social Media in Fashion Retailing: The Moderating Role of Media Richness and Trustworthiness
Period4 Sep 20186 Sep 2018
Event typeConference
Conference number32
LocationBristol, United Kingdom