3rd international conference on marketing, strategy & policy

Cao, D. (Speaker)

Activity: Participating in or organising an eventParticipation in conference

Description

We presented a conference paper, titled Understanding consumers’ social media engagement behaviors: An examination of the moderation effect of social media context. This is associated with the Special Issue of Journal of Business Research
Period10 Apr 201811 Apr 2018
Event typeConference
Conference number3
LocationLondon, United Kingdom