3rd international conference on marketing, strategy & policy

  • Dongmei Cao (Speaker)
  • Meadows, M. (Speaker)
  • Donna Wong (Speaker)

    Activity: Participating in or organising an event › Participation in conference

    Description

    We presented a research entitled Consumer engagement with social media in the context of fashion retail. In this research we focus on the moderating role of media richness and trustworthiness in the intention- consumer engagement behaviour relationship.
    Period10 Apr 2018
    Event typeConference
    Conference number3
    LocationLondon, United KingdomShow on map