3rd international conference on marketing, strategy & policy

Cao, D. (Speaker), Meadows, M. (Speaker), Donna Wong (Speaker)

Activity: Participating in or organising an eventParticipation in conference


We presented a research entitled Consumer engagement with social media in the context of fashion retail. In this research we focus on the moderating role of media richness and trustworthiness in the intention- consumer engagement behaviour relationship.
Period10 Apr 2018
Event typeConference
Conference number3
LocationLondon, United Kingdom